6 Florida Pool Prosm • January 2024 FSPA CHAPTER NEWS CHIEF EXECU IVE OFFICER Happy New Year! Elizabeth McMurray FSPA Chief Executive Officer Elizabeth@FloridaPoolPro.com Happy New Year, Florida Pool Prosm Readers! I hope all of you had a wonderful holiday season and are excited to get the 2024 year started with a bang! I know that Team FSPA certainly is. We have quite a few explosive new things lined up for you this January, including a brand new website which will include a new and enhanced member portal experience as well as an introduction to the Florida Swimming Pool Association’s new brand identity. I hope you will love our new logo and voice as much as we do! You may notice that all of our sub brands, belonging to the FSPA’s family of organizations have all been revitalized as well. We think they really make a mark, pun intended. As you know, the new year also brings a new FSPA Board President to us. I am so excited to introduce you to Deidre Bedford, Owner and President of 800.641.9247 www.sgm.cc Specially designed with a patent pending proprietary formula, the six unique Diamond Brite Jewels finishes have unparalleled fade resistance and are highly UV stable. Through the years this will be the catalyst for keeping your rich, vibrant finish color as beautiful as when it was first installed, taking your poolscape from ordinary to something extraordinary. Why the Best Choice for Your Pool is... FSPA_DB_Jewels_h lf_page_Revision_Aug_2020.indd 1 8/19/2020 11:17:23 AM
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